Whole Latte Love Small Business Coffee Machines

Whole Latte Love is a homegrown company that was founded in 1997. True to his roots, Gary Salzman and his wife, Lauren, began their business venture in a home office just outside of Gary’s childhood hometown. Through perseverance and the formation of a personal relationship with their customers, Gary and Lauren have helped Whole Latte Love grow into not only the largest retailer of espresso machines on the Internet, but a noted authority on coffee. This swift growth has caused a never-ending need for more space and more people. With a state of the art office and warehouse facility, Whole Latte Love now inhabits 40,000 square feet and offers a full time technical staff, supplying their customers with unmatched resources and services.

Our Foundation
An emphasis on the continued education of our customers, as well as our staff, is the cornerstone of our operation. However, given the amount and the, sometimes dry, nature of the content we’re presenting, we believe it is also important to maintain a light-hearted and personal tone with our customers. We understand that technical specifications are not the only way for people to make decisions, so we make a concerted effort to create an environment that every individual can use and enjoy.

The Vision
Whole Latte Love’s goal is to maximize the "buyer’s experience" by providing the information and support needed to make an informed decision. To meet this goal, we added a library of numerous articles and buying guides on everything from what makes these machines tick, to "How To" articles that specifically detail technical procedures. To give our customers a first hand look at what it’s like to own and operate our products, we have several videos that show the machines in use. For those who are technically inclined, the Compare-O-Matic allows you to compare various machines spec to spec. Have a couple of troubleshooting questions? Want to know what other customers really think about the machines? Thanks to our loyal customers, we have also been able to compile thousands of user reviews and technical tips that are easily accessible. If you have a question, chances are that someone else has already asked it and it’s posted on our site. If you can’t find what you’re looking for, you can submit questions directly to our sales and technical support teams through the website and they will respond to you personally with their professional advice. Each member of our company has had extensive hands-on training with our products, both at work and at home. Through using these machines on a daily basis, every employee gains an understanding of the pros and cons to using these products in specific situations. This is what gives us the knowledge to help every customer find his or her "perfect match".

Looking Forward
Improving and expanding our content is a continual process that helps our website to evolve, not only in the amount of information that is available, but also in the way it is presented. Through a combination of information and web technology, we are constantly striving to build on and maintain a comprehensive knowledge base of "all things coffee" while remaining forever focused on our customers needs, establishing a community that truly believes in "Latte Love". We invite you to join us on this journey, and hope that you will grow and learn with Whole Latte Love.

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